KNOW YOUR CUSTOMERS
BETTER THAN THE COMPETITION
a Work at Play Workshop Event
Understanding your customer is the most critical element to a successful product. The best tool for understanding your audience’s wants, beliefs and behaviours is the Audience Mental Model. We have been using it for over a decade for sole proprietorships, start-ups, and multinational firms like EA and Microsoft.
In this workshop, you will learn:
Who and how to interview customers for an Audience Mental Model
How to analyze the generated customer data
How to create an accurate Mental Model of your customer
How to use the Mental Model to generate:
March 26, 2020
Who we are
Ani Phelan builds elite teams that deliver world-class results.
A product and operations master, for 20 years Ani Phelan has been building teams that launch award winning products. She has in-the-trench experience and a deep background in managing extremely challenging technology initiatives.
David Gratton brings product and app ideas to life.
A serial entrepreneur, David has been bringing products to life for leading companies for over 30 years. A technology thought-leader and imagineer, his passion is finding, proving and growing unique, user-focused applications.