Located in Vancouver, BC

© 2019 Work at Play

Tell us about your project

Workshops

KNOW YOUR CUSTOMERS

BETTER THAN THE COMPETITION

Understanding your customer is the most critical element to a successful product. The best tool for understanding your audience’s wants, beliefs and behaviours is the Audience Mental Model.  We have been using it for over a decade for sole proprietorships, start-ups, and multinational firms like EA and Microsoft. 

 

In this workshop you will learn:

  • Who and how to interview customers for a Mental Model

  • How to analyze the generated customer data 

  • How to create an accurate Mental Model of your customer

  • How to use the Mental Model to generate: 

    • Product features

    • Service offerings

    • Marketing campaigns

    • Pricing strategies

Upcoming Dates

VANCOUVER

March 26th, 2020

Know Your Customer Better Than Your Competition. Build better products now with the Audience Mental Model.

Early Bird

$399

TORONTO

May 5th, 2020

Know Your Customer Better Than Your Competition. Build better products now with the Audience Mental Model.

Early Bird

$399

KELOWNA

May 21st, 2020

Know Your Customer Better Than Your Competition. Build better products now with the Audience Mental Model.

Early Bird

$399

What People Say

SEAN FILIATRAULT, CLIO

We use Mental Models extensively for both external and internal projects. Our clients find them extremely useful, uncovering valuable, foundational insights about their customers that they had never seen before. Mental Models enable us to identify dozens of impactful areas for future projects that clients are unaware of. They're tremendous tools for team understanding and alignment. 

MADELYNN KALYK, EA

Wow, today flew by! Amazing Mental Models workshop with Work at Play - lots of great takeaways and outcomes.

Would highly recommend.

WESLEY MARSTALLAR, RENNIE

Work at Play has a very clear way of thinking through business needs. They use a consumer mental model that goes through the process a consumer will go through when buying a house.  It is a way of thinking about the homebuyer’s journey and ensuring that we’re doing something helpful in each stage.  It's great; we’re still using it.

Signing up for a group? Use code TEAM to reveal the Team Ticket 40% discount.