KNOW YOUR CUSTOMERS
BETTER THAN THE COMPETITION
Understanding your customer is the most critical element to a successful product. The best tool for understanding your audience’s wants, beliefs and behaviours is the Audience Mental Model. We have been using it for over a decade for sole proprietorships, start-ups, and multinational firms like EA and Microsoft.
In this workshop you will learn:
Who and how to interview customers for a Mental Model
How to analyze the generated customer data
How to create an accurate Mental Model of your customer
How to use the Mental Model to generate:
What People Say
SEAN FILIATRAULT, CLIO
We use Mental Models extensively for both external and internal projects. Our clients find them extremely useful, uncovering valuable, foundational insights about their customers that they had never seen before. Mental Models enable us to identify dozens of impactful areas for future projects that clients are unaware of. They're tremendous tools for team understanding and alignment.
MADELYNN KALYK, EA
Wow, today flew by! Amazing Mental Models workshop with Work at Play - lots of great takeaways and outcomes.
Would highly recommend.
WESLEY MARSTALLAR, RENNIE
Work at Play has a very clear way of thinking through business needs. They use a consumer mental model that goes through the process a consumer will go through when buying a house. It is a way of thinking about the homebuyer’s journey and ensuring that we’re doing something helpful in each stage. It's great; we’re still using it.