Featured Work
www.bikes.com
Rocky Mountain Bicycles was gearing up to launch three all new platforms for 2010 with our 29ers, Flatline World Cup, and Metropolis, so it was only natural to re-design Bikes.com and launch a new website. The new site, designed by Work at Play, gives Rocky's customers more detailed product information, increased functionality, and a new, fresh aesthetic. With the best URL in the business, Bikes.com, their new website does it justice.
Rocky Mountain Bicycles
- Creative
- Strategy
- Code
www.knowledge.ca
With a fresh look and creative design, Knowledge.ca extends the television experience by streaming full length programs and promos, motivating interaction with programming, and providing new revenue opportunities. For users of all ages, Knowledge.ca offers exceptional functionality, navigation and search capabilities for an intuitive and easy-to-use experience.
Knowledge
- Creative
- Strategy
- Code
www.mattel.com
A place for the kid in all of us. On September 9th, 2009, Mattel launched phase one of the Mattel Digital Network (MDN). Mattel partnered with Work at Play to develop the platform to bring all of Mattel's diverse brands and media properties under one unified network. The MDN is envisioned and built to provide online play experiences for the company's millions of customers and site visitors.
Mattel
- Creative
- Strategy
- Code
www.allisports.com
ALLI is a joint MTV/NBC partnership unifying the fast-growing, but fragmented Action Sports market. ALLIsports.com brings together the best of the extreme sports world - the competition, culture and lifestyle! The site is attracting a critical demographic and increasing revenues from sponsorships, direct sales, and partnerships.
ALLI covers 7 international action sports tours, youth-focused lifestyle programming, cross-promotion and multi-platform content, consumer products, and over 80 hours of original programming.
The Alliance of Actions Sports
- Creative
- Strategy
- Code
www.lilithfair.com
Founded by Grammy-award winning artist Sarah McLachlan, Lilith Fair was the only tour of its kind—a celebration of women in music featuring artists like Sheryl Crow, Christina Aguilera, Erykah Badu, The Dixie Chicks, and more. Lilith Fair has announced a comeback tour featuring an all new line-up of female musicians and recording artists in cities all around the world beginning 2010.
The new website, built by Work at Play and Traction Creative, a sister agency of Wasserman + Partners Advertising, was created to support the Lilith Fair concert tour offers music downloads, social media connectivity and news about the popular travelling festival.
Lilith Fair
- Creative
- Strategy
- Code
virtual.mtv.com
Virtual MTV is the 24/7 extension of MTV's television shows. Meet your favorite stars, compete with others, decorate your avatar or crib, play fun games and explore new 3D worlds!
The Virtual Lower East Side (vLES) is an online indie music community modelled after New York City's Lower East Side - a mecca for young bands and music. This immersive "game" allows indie bands to truly become famous through the support of their fans - a real/virtual Famemaker!
MTV
- Creative
- Strategy
- Code
www.genuscap.com
Genus Capital Management recently unveiled www.GenusCap.com, a digital platform for its three, new brand identities, as well as a newsroom for market commentary and insights. For the new website, Genus partnered with Work at Play. The evolving demands of the market-place, and the different needs of Genus' clients, prompted them to more strongly define the services and investment solutions they offered. Genus undertook a major rebranding program which the Work at Play team translated into the visual appearance, design, and functional features of the website. Genus Capital's online presence now properly reflects their passion and determination to continue to achieve excellence and to remain a leader in serving the increasingly complex needs of investors who entrust Genus with their assets.
Genus Capital
- Creative
- Strategy
- Code
Watch the Videos on YouTube
Remember those cool BMW online short films with Clive Owen as the "Driver" in 2001 and 2002? Did you know these videos increased sales for BMW by 12%? Working with Fallon, we developed the interactive strategy for The Hire II, and the interactive experience for this groundbreaking online entertainment/marketing experience. What a huge success!
BMW Films
- Creative
- Strategy
- Code
apps.facebook.com/powerthegames
We are thrilled to have taken part in the development of BC Hydro's Power the Games Facebook application, working together with Social Signal.
Inspired by last year’s very popular Green Gifts application for Facebook, Power the Games asks you to commit to reducing your energy use by 10% over the next year, and pledge your conservation efforts to your favourite 2010 Winter Games sport.
BC Hydro - Power the Games
- Creative
- Strategy
- Code
superhero.bcchf.ca
In addition to being part of the BCCHF's Social Media Advisory Board, we also worked closely with Social Signal to define and revise the digital strategy for the “Be a Superhero” Campaign for BCCHF.
The “Be A Superhero” campaign’s cornerstone is Global News Anchors introducing a personalized video for BCCHF contributors, and a Facebook Application.
BC Children's Hospital
- Creative
- Strategy
- Code
icanbe.barbie.com
Work at Play partnered with Mattel and Smashing Ideas to launch the new Barbie I Can Be website.
This multilingual website lets Barbie lovers play games, watch videos, and unlock cool stuff with codes from physically purchased dolls. Website visitors can use the site in English, French, Dutch, Spanish and Italian.
Work at Play built and deployed the content management system that backs the I Can Be website. Work at Play also developed the code that manages virtual goods, user awards and doll code unlocking.
You go girl!
Barbie - I Can Be
- Creative
- Strategy
- Code
Complete Client List
Media, Entertainment and Broadcasters
MTV
NBC
Warner Brothers
Knowledge
Disney
Mattel
Lilith Fair
Project Opus
DEQQ
Robert Rose Publishing
Livecast
The Alliance of Action Sports
Consumer Products
Ford Motor Company
Rocky Mountain Bicycles
BMW Films (via Fallon)
Barbie
Hotwheels
Agencies
Fallon
Wasserman + Partners
Social Signal (BC Children's Hospital, BC Hydro)
Government
Government of Canada:
Natural Resources Canada
Industry Canada
Heritage Canada
CTHRC - Canadian Tourist and Human Resource Council
Government of Alberta:
Alberta Learning
SciQ
Government of BC:
Procurement and Supply Services
Open School
BC Queen's Printer
BC Mail
BC Bid
Finance and Real Estate
Genus Capital
Polygon Homes
Corebox
Education
Emily Carr University BC Campus
BCIT
SFU
School District 40
Trottin Trottinette
Delta Hotels
go2BC
BCCampus
Professional Groups
NewMediaBC / DigiBC