Arc’teryx Shell Finder

Without a knowledgeable expert to guide them through each jacket’s technical features, customers were getting lost in the proverbial woods of arcteryx.com.

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The Challenge

Hunting for the perfect jacket online can be a fun, rewarding pursuit, but narrowing down the precise, high-­technical choices posed a challenge for the Arc’teryx customer.

The sheer number of options was daunting. Without a knowledgeable expert to guide them through each jacket’s technical features, customers were getting lost in the proverbial woods of arcteryx.com.

Disciplines

  • Art Direction
  • Design
  • Development
  • HTML 5
  • Quality Assurance
  • User Experience

The Solution

We helped Arc’teryx recreate its personal in­store service with the Arc’teryx Shell Finder: a simple online application to help customers choose-­their-­own-­adventure jacket. Like a friendly, knowledgeable expert, the Jacket Finder responds to customer needs, and helps point them in the right direction.

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How Does It Work?

The Jacket Finder helps customers find their perfect jacket faster and more efficiently.

Customer options are narrowed into six parameters they deem important : fit, color, activity, weight, jacket features, and weather protection. A series of contextual questions then deciphers and narrows

the technical options, so the customer can zero in on that elusive, perfect jacket.

The Right Fit, Found

The Jacket Finder application was designed to fit within the existing infrastructure of arcteryx.com. That meant less work for Arc’teryx developers, and more platform versatility. Its responsive design ensures a seamless performance on both web and mobile.

For the Arc’teryx customer, simple animations add delight to the shopping experience. Smooth, intuitive transitions help customers narrow options, while clear messaging deciphers precise technical features.

Clear visual markers instill a satisfying sense of progression—boxes are checked, next steps are highlighted, unsuitable choices are discarded—until a curated array of suitable jackets is ultimately revealed for the Arc’teryx shopper.

Arc’teryx customers want the comfort of knowing they’ve picked the right jacket for the job. By replicating the expertise of a friendly salesperson, the Jacket Finder helps customers narrow their options, and guides them to the checkout with confidence. All of which results in genuine customer satisfaction, and happy hunting grounds for the Arc’teryx shopper.