Fuelled by an enthusiastic and content-hungry fan base, EA’s Need for Speed (NFS) is one of the world’s most successful racing game franchises. EA needed an efficient way to manage their social media marketing and sustain the fan fervor that makes NFS so successful.
These are exactly the kinds of challenges we love – so we dove in.
When BC’s largest broadcaster, Knowledge Network, first contacted us, they had recently re-branded their organization. They were now looking for a website that would support their new brand and on-demand, digital distribution of their content.
When the Vancouver Canucks, one of the NHL’s most fan-centric franchises, came to us, they had a unique problem. True, their home games were consistently sold out, but with just fewer than 20,000 seats in their Vancouver arena, they knew they needed a way to reach out to fans who couldn’t participate in the live game experience.