Alliance of Action Sports
Fan of Action Sports?
ALLI is a joint MTV/NBC partnership unifying the fast-growing, but fragmented Action Sports market. ALLIsports.com brings together the best of the extreme sports world - the competition, culture and lifestyle! The site is attracting a critical demographic and increasing revenues from sponsorships, direct sales, and partnerships.
ALLI covers 7 international action sports tours, youth-focused lifestyle programming, cross-promotion and multi-platform content, consumer products, and over 80 hours of original programming.
- Client: MTV / NBC Sports
- Services: Drupal CMS, Design, Strategy
- Website: Visit Allisports.com
BMW Films
The Hire II Film Series (2002)
Remember those cool BMW online short films with Clive Owen as the "Driver" in 2001 and 2002? Did you know these videos increased sales for BMW by 12%? Working with Fallon, we developed the interactive strategy for The Hire II, and the interactive experience for this groundbreaking online entertainment/marketing experience. What a huge success!
This triggered one of the Web's first viral phenomena - the movies were viewed over 11 million times in four months. Two million people registered with the web site and the majority of these users sent links to their friends and family. All this 4 years before YouTube was even launched.
- Client: Fallon Interactive / BMW Films
- Website: The interactive site was closed in 2007 after 5 years, but you can still see the films on YouTube.
BMW Films - The Hire - Hostage
MTV
Virtual MTV & Virtual Lower East Side
Virtual MTV is the 24/7 extension of MTV's television shows. Meet your favorite stars, compete with others, decorate your avatar or crib, play fun games and explore new 3D worlds!
The Virtual Lower East Side (vLES) is an online indie music community modelled after New York City's Lower East Side - a mecca for young bands and music. This immersive "game" allows indie bands to truly become famous through the support of their fans - a real/virtual Famemaker!
- Client: MTV
- Services: Drupal CMS, Virtual Goods Management
- Website: Virtual MTV
Rocky Mountain Bicycles
Love The Ride.
"The new site gives our customers more detailed product information, increased functionality, and a new, fresh aesthetic. We have the best URL in the business with Bikes.com and our new site does it justice.
We had lots of great options of local firms to work with, but we chose Work At Play because they are world leaders in online customer engagement and shared the same vision of our brand.”
Charles Russell
Director of Sales and Marketing
Rocky Mountain Bicycles
- Client: Rocky Mountain Bicycles
- Services: Strategy, Design
- Website: http://www.bikes.com/
Mattel
A place for the kid in all of us.
On September 9th, 2009, Mattel launched phase one of the Mattel Digital Network (MDN). Mattel partnered with Vancouver-based studio, Work at Play, to develop the platform to bring all of Mattel's diverse brands and media properties under one single, unified network. The MDN is envisioned and built to provide online play experiences for the company's millions of customers and site visitors.
"We chose Work at Play because we needed a smart developer who was agile and could deliver creative solutions. They were fantastic to work with - completely reliable and collaborative" - Nancy Perlman, Senior Producer, Mattel.com.
- Client: Mattel
- Services: Drupal CMS, Design, Development
- Website: http://www.mattel.com
Be a Superhero
BCCHF campaign on Facebook
"Be our Superhero - donate online to the BCCHF's Campaign for BC Children and help us to build a world-class centre for children's health and wellness. It takes just a minute to set up your own campaign. Then tag your friends to send them a personalized Superhero video - they might be heroes too!"
- Client: BC Children's Hospital Foundation (partnered with Social Signal) and featuring GlobalTV anchors
- Services: UX, Design, Development, Facebook API
- Website: http://apps.facebook.com/bcch-superhero/
