It is not as if these were passed down from Mount Sinai, but they are still pretty darn important for any Drupal based project or website. Here are the three commandments that govern any work that our teams do with Drupal. Doing so increases quality, and minimizes costs (something that we know our partners appreciate in this economic climate).
Drupal, even with a vanilla install, is highly search engine optimized. However, there are several modules that can help you increase the search engine friendliness of any Drupal installation. And lets face it, search engine traffic is by far the cheapest, and is the most effective: When someone searches for something in Google, they are ALREADY in the so-called "marketing funnel". Without further delay, this is what Work at Play developers do when they amp up the SEO of Drupal.
