Enhance your discoverability

Existing second screen products compete with Facebook, Twitter, and other services by trying to lure viewers to a new social network. We think there's a better way.

TapThat optimizes your content for sharing within existing social networks without jeopardizing the broadcaster's digital rights. Imagine a world where your fans can easily share the official version of your content and you can monitor shares, likes, and other activity surrounding that content.

Re-capture attention using the second screen

Give viewers a reason to stay engaged with your television programming. If their attention drifts to their mobile device, be sure you're there to capture it. Enrich the viewing experience by letting fans bookmark and collect their favourite scenes. Or better yet, make fans feel like part of the show with real-time viewer feedback and commenting functions.

Pre-roll ads

The opportunities for social sharing online are expanding every day. Social TV leverages that fact. Take advantage of this universal desire to share favourite content. With TapThat, you can automatically insert pre-roll ads on shared scenes, meaning that by leveraging these endless social connections that expand with every share, you're increasing your partners' exposure and augmenting your advertising revenue.

Product placement

TapThat provides opportunities to deliver a new form of advertising by highlighting the musical tracks and products featured in the show. Your fans can browse items and instantaneously purchase them directly from their mobile device.