Social Media
W@P Asks: The Wireless Web
November 03, 2009 - Jordan Willms
The Iphone has been a great catalyst for surging forward the relevance and importance of mobile devices in North America. Until its release, other phones "could" surf the web, but the quality was very sub-par. In short, they sucked. Now all mobile vendors are packing their devices with rich browsers, making web on mobile an agreeable and almost pleasant experience. And so the dawn of the mobile web is upon us, where consumers nomadically interact with the web, truly experiencing your brand when and where they want.
Summary: 2009 Tribalization of Business Study
October 23, 2009 - Jordan Willms
Beeline Labs, Deloitte's Media & Tech practice, and the Society New Communications Research, recently released their 2009 Tribalization of Business Study which "evaluates the perceived benefits of online communities and identifies how enterprises believe they may better leverage them." In non-corporate speak the study is really all about using online tools for user engagement. Survey respondents included over 400 companies, including Fortune 100 organizations. The underlying tone of the study is that organizations are still under utilizing social media, and not unleashing its full potential.
BC Hydro Launches "Power The Games" Facebook Application
October 06, 2009 - Jordan Willms
![BC Hydro Launches "Power The Games" Facebook Application](http://www.workatplay.com/files/imagecache/pagebanner/bc-hydro-power-the-games.jpg "BC Hydro Launches "Power The Games" Facebook Application")
We are thrilled to announce BC Hydro's launch of Power the Games, their new Facebook application. Work at play is stoked to have been part of this project, working together with Social Signal. Inspired by last year’s very popular Green Gifts application for Facebook, Power the Games asks you to commit to reducing your energy use by 10% over the next year, and pledge your conservation efforts to your favourite 2010 Winter Games sport.
Work at Play Sponsoring and Attending Vancouver BarCamp 2009
October 02, 2009 - Jordan Willms
Work at Play is excited to be attending BarCamp 2009 Vancouver this year (and also to be one of the great sponsors of this event).
Friday Link Bomb
August 07, 2009 - Jesse Korzan
The end of my Friday is usually sorting through open browser tabs, bookmarks, Twitter favorites and scribbled URLs in my notebooks. Thought I'd drop a Friday afternoon link bomb for our Work at Play fans of a few things that grabbed my attention this week.
Announcing BC Children’s Hospital Foundation's New Interactive Fundraising Campaign
July 23, 2009 - Jordan Willms
We at Work at Play and Social Signal are thrilled to announce BC Children’s Hospital Foundation's new interactive fund raising campaign. Work at Play and Social Signal partnered to create the Facebook application as well as a personalized video landing page: http://superhero.bcchf.ca/. Go check it out now, install it on Facebook and Donate!!!
A Healthy Online Community is Like an Art Opening
June 25, 2009 - David Gratton
A healthy online community is like an art opening. For the last year or two we've been using this analogy inside Work at Play when consulting with clients and especially when designing products like DEQQ. A vibrant community is like an art opening. One goes to the art opening and it has a particular style and theme. It has its own culture based on what the staring artist is like and the art she creates. Maybe it's black tie, champagne and caviar or maybe it's blue jeans, Jim Bean and BBQ wings. Either way we understand the culture from the moment we enter.
OpenWeb Vancouver 2009
June 16, 2009 - Daniel Quinn
I attended my first ever OpenWeb conference yesterday and as per company policy, I have to report on and share what I learnt, so what better way to do so then to make a blog post for all to read? ;)
10 common social media marketing questions answered
April 21, 2009 - Jordan Willms
At Work at Play, we get an almost constant stream of questions regarding social media technologies and social media marketing. I've dug back through a vast array of emails and pulled out many questions we've received to summarize here for you.
The Future of Social Media Marketing
April 09, 2009 - Érico Vinicius Nascimento
Work at Play's Jordan Willms is featured the front page of SMEI.org with other social media professionals Loren McDonald (SilverPop), Adam Froman (Delvinia), Mhairi Petrovic (Out-Smarts), Rebecca Bollwitt (Miss604), Rob Duncan and Chris Breikss (6S Marketing). At the recent SMEI Social Media Roadshow, all the panelists and speakers were asked where they thought social media marketing was headed in the future.