Jordan Willms's blog

What is user engagement anyway? (Part 1)

February 22, 2010 - Jordan Willms

One of the most valuable services we offer our clients is the ability to increase user engagement with their brand digitally.

However, what we have learned from our clients is that they do not all share a holistic view on exactly what “user engagement” means, or how to measure it. For example, are Pageviews or Unique visitors good indicators of an engaged audience? Or is it something softer?

2009 Work at Play Website Retired

February 21, 2010 - Jordan Willms

2009 was a great year. So great, that we're proud to announce the newest version of our Work at Play website (You can find the old website at http://2009.workatplay.com).

Our old 2009 website received a lot of love and and we would like to take a moment to give big kudos to the following for featuring us in their lists and blogs:

FEED09 Finds That Digital Experiences Create Customers

December 09, 2009 - Jordan Willms

"How do consumers engage with brands in an increasingly digital world?" is the question, that the FEED09 report published by Razorfish, is hoping to answer. If you have the time, the report is well worth a read and is an experience in itself (the art direction on the report is quite comical at times). However, the assumption of this post is that you don't have the time to read it all, and as such we'll boil down what we believe the key takeaways are.

Knowledge.ca launches new interactive experience

November 24, 2009 - Jordan Willms

Burnaby, B.C. (November 24, 2009) – Today Knowledge launched a new, interactive space for British Columbians.

With a fresh look and creative design, Knowledge.ca extends the television experience by streaming full length programs and promos, motivating interaction with programming, and providing new revenue opportunities. For users of all ages, Knowledge.ca offers exceptional functionality, navigation and search capabilities for an intuitive and easy-to-use experience.

W@P Asks: The Wireless Web

November 03, 2009 - Jordan Willms

The Iphone has been a great catalyst for surging forward the relevance and importance of mobile devices in North America. Until its release, other phones "could" surf the web, but the quality was very sub-par. In short, they sucked. Now all mobile vendors are packing their devices with rich browsers, making web on mobile an agreeable and almost pleasant experience. And so the dawn of the mobile web is upon us, where consumers nomadically interact with the web, truly experiencing your brand when and where they want.

Summary: 2009 Tribalization of Business Study

October 23, 2009 - Jordan Willms

Beeline Labs, Deloitte's Media & Tech practice, and the Society New Communications Research, recently released their 2009 Tribalization of Business Study which "evaluates the perceived benefits of online communities and identifies how enterprises believe they may better leverage them." In non-corporate speak the study is really all about using online tools for user engagement. Survey respondents included over 400 companies, including Fortune 100 organizations. The underlying tone of the study is that organizations are still under utilizing social media, and not unleashing its full potential.

Brainstorming "Rules" and Best Practices @ Work at Play

October 23, 2009 - Jordan Willms

Work at Play is an amazing place. Rarely do you see such an interdisciplinary blend of strategists, designers and technologists working so well together. Part of what I believe makes us successful is our "Rules" of brainstorming". It goes without saying that before you jump into a brainstorming session, the issue to address in the session needs to be clearly articulated and communicated to all parties.

Genus Capital Launches New Web Presences

October 11, 2009 - Jordan Willms

Genus Capital Management recently unveiled www.GenusCap.com, a digital platform for its three new brand identities and a newsroom for market commentary and insights. For the new website, Genus partnered with Work at Play, a world leader in creating customer online engagement.

BC Hydro Launches "Power The Games" Facebook Application

October 06, 2009 - Jordan Willms

We are thrilled to announce BC Hydro's launch of Power the Games, their new Facebook application. Work at play is stoked to have been part of this project, working together with Social Signal. Inspired by last year’s very popular Green Gifts application for Facebook, Power the Games asks you to commit to reducing your energy use by 10% over the next year, and pledge your conservation efforts to your favourite 2010 Winter Games sport.

Microlending, Social Media, Payback Periods, and Investing in the Developing World

October 05, 2009 - Jordan Willms

Work at Play is always thinking about making money =) That is -- helping out partners optimize their web presence, monetizing their digital content, and getting quick payback periods on any investment. Helping our partners make money through online channels is part of who we are. We also care about being socially responsible -- not only locally but to the world. So it is only fitting that we love kiva.org.