mental model teaser

How To Create an Audience Mental Model

Why do users do the things they do? How can we better predict their thoughts, behaviours, beliefs, and needs? Two years ago, Work at Play set out to interview gamers in order to learn how they find and choose new games to play. We turned that research into our very first audience mental model...

Lorraine Chisholm Lorraine Chisholm


Bridging the Gap between VR and Web Interface Design

Here at Work at Play, I knew that in order to blaze a trail through the growing field of Virtual Reality (VR), our team of web and app developers needed to leverage many of the tools with which we are familiar.

Lochlan Wansbrough Lochlan Wansbrough


Project CKP wins 2016 Game Marketing Award

Within the first 30 minutes of launch, 20,000 simultaneous Twitch viewers were watching. Within 48 hours, the #CantKillProgress channel acquired more Twitch followers than any other AAA competitor.

Ani Phelan Ani Phelan

forza-hub-logo (1)-1468346518

Forza Hub: One of the best Windows 10 apps

The new Forza Hub app is probably one of the most polished app experiences on Windows 10 that you can find. The user interface is wonderfully minimalistic and image-centric, evoking the image of the Xbox One dashboard, down to the black background and large tile interface.

David Gratton David Gratton