July 18, 2011
Google+ Initial Response Represents A Serious Challenge To Twitter
Our CEO, David Gratton, weighs in on the responses he recieved from his network when he sent out invitations to Google + this past weekend.
Blog
September 16, 2010
Spotlight on Virtual Goods
Q: What do a $300,000 space station, a $17,000 Imp MK II Hunting Rifle and a $25 Celestial Steed have in common?
A: None of them exist in the real world (hardly surprising in the case of the flying horse), but that hasn’t stopped them from generating a LOT of interest and money.
July 06, 2010
Spotlight on Crowdsourcing
First coined back in 2006 by Jeff Howe, you could say ‘Crowdsourcing’ has more than earned the right not to be considered a buzz-word any more.
There’s certainly a wealth of information out there about it, so here's a (hopefully) digestible article showing some of the interesting projects and campaigns that have embraced the masses, and truly harnessed power from the people.
May 19, 2010
What is User Engagement Anyway? (part 2)
My colleague Jordan Willm's put his thoughts into words on user engagement in an earlier blog post. That inspired me to do the same.
April 16, 2010
Canucks Social Powered By Work at Play's DEQQ Platform
Except for one stubborn Habs fan, the Work at Play crew are huge fans of The Vancouver Canucks.
Naturally, we were elated when they approached us to work with them and run a bit of a social media "experiment" a couple of months ago.
March 24, 2010
Spotlight on Augmented Reality
Work at Play loves anything that’s fun, innovative and pretty darn smart.
Augmented Reality (AR) ticks those off pretty well, so we've put together this snack-sized piece on one of the buzzy acronyms that’s been grabbing the attention of consumers and marketers alike.
