July 20, 2010
Latest Work: Hotwheels.com
Why the Refurb?
The original Hot Wheels site, although pretty, was a very different beast to the newly-launched site; content was static and updates were time-consuming to make. This would have been fine if the team at Mattel were happy to truck along changing the tires once in a while.
Not so - Mattel wanted a site that embodied the Hot Wheels brand: fast-moving, exciting, and driven by creativity.
A new site was clearly needed, so Work at Play worked with the dedicated team at Mattel, to create an experience which would keep pace with the ever changing line-up of cars, videos and games.
Under the hood
In addition to a full re-design there's a Drupal CMS at the heart of the site - this allows Mattel to remain firmly at the wheel, managing content more efficiently and with more control.
The benefits are all-round; users have fresh new games and videos every day, and can collect cars from the '09 series right through to the very latest additions.