July 20, 2010

Latest Work: Hotwheels.com

Following a few months in our workshop, the garage doors have opened and the shiny new Hot Wheels site is now ready for all to see.

There's a lot more to the update than go-faster stripes and a bigger spoiler, and our team worked tirelessly to deliver a site that could lay down the power where it counts...

Why the Refurb?

The original Hot Wheels site, although pretty, was a very different beast to the newly-launched site; content was static and updates were time-consuming to make. This would have been fine if the team at Mattel were happy to truck along changing the tires once in a while. 

Not so - Mattel wanted a site that embodied the Hot Wheels brand: fast-moving, exciting, and driven by creativity.

A new site was clearly needed, so Work at Play worked with the dedicated team at Mattel, to create an experience which would keep pace with the ever changing line-up of cars, videos and games.

Under the hood

In addition to a full re-design there's a Drupal CMS at the heart of the site - this allows Mattel to remain firmly at the wheel, managing content more efficiently and with more control.
The benefits are all-round; users have fresh new games and videos every day, and can collect cars from the '09 series right through to the very latest additions.

Take the new Hot Wheels site for a spin >