Burnaby, B.C. (November 24, 2009) – Today Knowledge launched a new, interactive space for British Columbians.

With a fresh look and creative design, Knowledge.ca extends the television experience by streaming full length programs and promos, motivating interaction with programming, and providing new revenue opportunities. For users of all ages, Knowledge.ca offers exceptional functionality, navigation and search capabilities for an intuitive and easy-to-use experience.

“Knowledge.ca is an experience that will deepen user engagement with our broadcasting service”, says Rudy Buttignol, President and CEO of Knowledge. ”By delivering digital broadcast content in an interactive environment anywhere, anytime, Knowledge is connecting British Columbians to local and global perspectives, and most importantly, to each other.”

Knowledge.ca offers a compelling new design and content showcasing Knowledge programming. Key features include:

• View program schedules integrated with on-air video promotions
• Rate and comment on specific programs
• Browse upcoming programming and sort by title, topic, video or viewer ratings
• View a selection of full-length programs online
• Set email reminders for upcoming Knowledge programs
• Donate or renew your partnership with an improved donation process
• Design complements the broadcast experience of Knowledge<

Today Knowledge also entered the world of social media with the launch of its Facebook and Twitter pages. Both are accessible from Knowledge.ca. Fans and followers can receive the latest news from the public broadcaster and interact by sharing ideas and comments. Mobile applications are currently in development.

Knowledge partnered with local digital agency Work at Play to build Knowledge.ca. Work at Play specializes in digital strategy, design, development, social media and applications for the music, gaming and entertainment industries. Working with major brands and entertainment properties around the world, they offer clients strategic consulting, website design, online development and user experience services.

“We are very excited about the new Knowledge.ca and we are honored that Knowledge has chosen Work at Play to be their partner during this transformation,” says Jordan Willms, Digital Strategist for Work at Play. “Through this new website, Knowledge is able to service their existing audience better and truly capture the engagement-generation via interactive features and full length online programs.”

Work At Play built the site using several open source software products and is powered by Drupal, a content management system.