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March 16, 2014

Nir Eyal's "Hooked" Workshop Coming to Work at Play

On April 16th, Work at Play will be bringing Nir Eyal’s highly sought after “Hooked” Workshop to Vancouver as part of our Engagement Insights Series.

The “Hooked” Workshop, with Nir Eyal

April 16, 2014

Work at Play Studios, 500 - 329 Railway St., Vancouver

6:00 PM - 9:00 PM (doors open at 5:30)

Tickets: $150 -  buy here!

What is “Hooked”?

How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?

Nir Eyal, a two-time Silicon Valley entrepreneur and regular contributor to TechCrunch, Forbes, and Psychology Today, has constructed a framework for designing habit-forming products called "the Hook Model." The framework gives product designers a new way for thinking of the necessary components of creating user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive engagement.

This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.

Participants will learn:

  • The common design patterns of habit-forming products.
  • The stages of habit formation and how to optimize for user retention.
  • An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs. 
  • Practical steps for leading a habit design process to ensure your product is used regularly.

Tickets: An Exclusive Special

We are pleased to offer this highly sought after workshop at the unbeatable price of $150. Nir offers this workshop all over North America and this Vancouver event is an exclusive special brought to you by Work at Play.

Who Should Attend

This seminar is for anyone seeking to understand habit-forming design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a product or business idea in mind.

About Nir

Nir Eyal is the author the best-selling book, "Hooked: How to Build Habit Forming Products". Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. Nir is also an advisor to several Bay Area start-ups and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at, Nir is a contributing writer for Forbes, TechCrunch, Business Insider, and Psychology Today.

About Engagement Insights

Engagement Insights is a series of talks, workshops, and events promoting innovation and best practices in customer engagement. The series is sponsored and hosted by Work at Play

Want to learn more about this event, or to be added to our event mailing list? Contact