September 25, 2014
Helping Knowledge Network Inspire and Inform through its 2014/2015 Programming Season
David Gratton, CEO of Work At Play, was in person to support Knowledge Network as the new programming season was announced at a special event at the VanCity Theatre this week in Vancouver. Alongside other supporters and creative influencers, David held a Q&A with CBC’s Shelagh Rogers to discuss the finer points of our partnership and the recent website update completed for Knowledge.
“In designing the new Knowledge web experience, we wanted to express Knowledge’s two fundamental brand characteristics. Visually it is an impactful photographic brand, and experientially it is a high-touch personalized brand. Working closely with the Knowledge team, we believe we’ve done just that,” Gratton said, as the www.knowledge.ca experience rolled behind him on the theatre’s massive screen.
The partnership kicked off in 2009 when the goal was to simply get the Knowledge brand online with an appropriate presence. But with the subsequent evolution of the site we have effectively put the digital offering on equal footing as traditional broadcasting. The result was a user experience that placed content first, with seamless delivery and management, resulting in increased reach and viewer engagement.
“Our fantastic new website continues to grow, we’ve just broken one million videos viewed and four million pages viewed, and that’s great!” exclaimed Rudy Buttignol, President & CEO of Knowledge Network.
The site has since won numerous awards including W3, Graphex, as well as ADCC Gold. www.knowedge.ca will continue to inspire viewers through the upcoming season with fresh and growing content such as The Detectives, Storyville, Radio City, and various Knowledge:kids offerings.
Knowledge Network offers commercial-free creative documentaries, arts and culture, drama and children’s programs from Canada and around the world. Through the commissioning of broadcast and digital interactive content, it also plays a vital role in supporting the independent production community in British Columbia.
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