Mental Model

The Persona is Past Its Prime: Meet the Mental Model

No other tool has come close to replicating the dramatic increase in quality we saw after adopting the mental model. We are leaving the persona behind. You should too, and here’s why...

Lorraine Chisholm Lorraine Chisholm


eCommerce or CMS: which is best for you?

To help you determine which platform is best for you and your business, we’ve compiled a handy list of questions to ask before you settle on eCommerce, CMS, or a combination of the two.

Christopher Brandt Christopher Brandt


Why Mixed Reality wins over Virtual Reality

With technology developing at a breakneck pace, and billions of potential dollars at stake, I believe artificial reality is poised to overtake the smartphone as our next great information channel. But which technology will triumph: mixed reality or virtual reality?

David Gratton David Gratton

magic leap 1

The Future of AR: 4 Game-changing Devices

From holographic tabletop games to 3D anatomical models, today’s AR technology is bringing the future to the present in a big way. Check out these 4 game-changing devices shaking up the worlds of tech, medicine, and beyond.

David Gratton David Gratton

mental model teaser

How To Create an Audience Mental Model

Why do users do the things they do? How can we better predict their thoughts, behaviours, beliefs, and needs? Two years ago, Work at Play set out to interview gamers in order to learn how they find and choose new games to play. We turned that research into our very first audience mental model...

Lorraine Chisholm Lorraine Chisholm


Bridging the Gap between VR and Web Interface Design

Here at Work at Play, I knew that in order to blaze a trail through the growing field of Virtual Reality (VR), our team of web and app developers needed to leverage many of the tools with which we are familiar.

Lochlan Wansbrough Lochlan Wansbrough


Project CKP wins 2016 Game Marketing Award

Within the first 30 minutes of launch, 20,000 simultaneous Twitch viewers were watching. Within 48 hours, the #CantKillProgress channel acquired more Twitch followers than any other AAA competitor.

Ani Phelan Ani Phelan