September 26th, 2016
We welcome you to join us for our first public Mental Model Fundamentals workshop. During this full-day, hands-on workshop, you will learn the fundamentals of this indispensable tool. Mental models will help you understand why your users do what they do, so you can generate effective, actionable solutions that inform your product design and strategy development.
August 8th, 2016
We kicked off the first YVR Mixed Reality meetup at the Microsoft Canada Excellence Centre earlier this month with a mix of developers, designers, and thought leaders who work in or contribute to the growing field of mixed reality.
July 27th, 2016
Pokémon Go became a worldwide phenomenon seemingly overnight. But is it truly the tipping point for AR?
July 25th, 2016
No other tool has come close to replicating the dramatic increase in quality we saw after adopting the mental model. We are leaving the persona behind. You should too, and here’s why...
July 18th, 2016
To help you determine which platform is best for you and your business, we’ve compiled a handy list of questions to ask before you settle on eCommerce, CMS, or a combination of the two.
July 6th, 2016
With technology developing at a breakneck pace, and billions of potential dollars at stake, I believe artificial reality is poised to overtake the smartphone as our next great information channel. But which technology will triumph: mixed reality or virtual reality?
June 22nd, 2016
From holographic tabletop games to 3D anatomical models, today’s AR technology is bringing the future to the present in a big way. Check out these 4 game-changing devices shaking up the worlds of tech, medicine, and beyond.
June 15th, 2016
Why do users do the things they do? How can we better predict their thoughts, behaviours, beliefs, and needs? Two years ago, Work at Play set out to interview gamers in order to learn how they find and choose new games to play. We turned that research into our very first audience mental model...
June 8th, 2016
Here at Work at Play, I knew that in order to blaze a trail through the growing field of Virtual Reality (VR), our team of web and app developers needed to leverage many of the tools with which we are familiar.
June 8th, 2016
Within the first 30 minutes of launch, 20,000 simultaneous Twitch viewers were watching. Within 48 hours, the #CantKillProgress channel acquired more Twitch followers than any other AAA competitor.