It’s fair to say that in the digital landscape, social media has been a game changer. Blogging, Facebook campaigns, LinkedIn Groups, and Twitter feeds are just a sampling of the social media menu that you need to be thinking about.
Many companies and brands are still navigating their way through these murky waters – unsure how to drive engagement and measure its value.
Thinking Like a Publisher
Social Media is all about content. People share, like, and tweet videos, blog posts, games, and apps. If you’re not acting like a publisher, you’re not giving your fans much to talk about. That’s why a strong content strategy should be the first step you take on your social media journey.
Getting Found – SEO is Social Too
As the Internet becomes more social, so does search. Your Facebook, LinkedIn and Twitter pages all impact your visibility in search. Your number of shares, likes, tweets, and comments can influence where you rank on search engine results pages (SERPs). Even more reason to clarify your social strategy.
Facebook and Beyond
Social Media is so much more than just Facebook. Every platform has its pros and cons, so it’s important to figure out which ones fit your marketing goals best. Tablets and smartphones have extended the reach of social media too, and their arsenal of applications and capabilities are a great reason to make mobile marketing a part of your overall social strategy.
Measure, measure, measure
Setting marketing goals around social media is particularly important so you can measure the results of your efforts. Whether it’s increasing your number of fans and followers, attaining a certain number of downloads or newsletter sign-ups, or encouraging people to share specific content, you need to define your social media marketing goals. How much is a like, share or tweet worth to you?