By 2013, it is estimated that more people will be connecting to the Internet through their mobile devices than via their desktop computers. If you haven’t got a mobile marketing strategy working for you, it’s time to make mobile a priority.
Getting noticed in a world on the go
Mobile functionality is a game changer. Mobile devices have GPS, cameras, motion detectors, and even near field communication (NFC) built in.
Your customers are using their tablets and phones in ways we could never have imagined. They have the ability to scan, upload photos, share videos, “check in” at specific locations, and so much more.
Clearly, the opportunities to engage customers through mobile marketing are vast and varied. Add the power of social media, and the mobile device becomes the focal point for interacting with your present and future customers.
Thinking mobile first - or at least a very close second
There’s no arguing that the mobile landscape has changed dramatically in the last few years. So much so, that designing interfaces and strategies for the desktop experience first is an increasingly backwards approach.
At Work at Play, we believe that your content strategy is your priority. After all, it’s your content that will not only draw people to your site, but also keep them coming back. So we advocate for taking your content strategy and executing it in a mobile context first.
So you can:
- Be where your customers are
Your customers, fans, and followers are looking for information, they’re making buying decisions, they’re networking with friends, and they’re opening links from their email – all on their mobile devices. Consumers expect businesses to have websites, and now we expect those websites to offer great mobile experiences, too. If you’re not delivering it, your customers will find someone else who does.
- Prepare yourself for the future
Think about the change we’ve experience in the mobile space in the last 5 years. It’s dizzying! We have no reason to expect the next 5, 10, or 15 years to be any less disruptive. The only way to realistically cope with such fast-paced change is to get involved. It may sound frightening, but it’s not. We can help demystify the mobile world and get you engaged with your mobile customers.
TapThat
We take mobile seriously. We built a best-in-class mobile application for the television industry called TapThat. TapThat is a “second screen” social TV platform that provides viewers with an easy way to bookmark scenes, share, and discuss the TV shows that they are watching.